This was a 360 campaign for Kit Kat's Choose a Chunky Champion promotional campaign. It was the most successful campaign ever run on Kit Kat and featured as the Connected Campaign of the Month in Campaign Magazine.

Sales: 11.6m bars sold at full price (£6m incremental sales value)
Standard Kit Kat Chunky sales: +29% as a halo effect of the promotion
Share growth for Kit Kat singles: 90 bpts (w/e 28th Jan)
Number of votes via Facebook: 568482
Facebook Likes: 194473 additional fans
Number of Blipps: 25110

Random fact: I had to get wardrobe to create secret boxers for Hazelnutter #willygate.